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Season 1, Episode 9

Brand Marketing's Impact on Demand Gen with Sam Oh

With Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

Jen and Sam discuss:
  • The importance of allocating budget for branding
  • How a strong brand supports Demand Gen
  • Why marketers should take risks and not stick with what's currently successful
  • How SEO was one of the most successful channels at a previous startup
  • How to get buy-in from your team to run an experiment using thoughtful data storytelling

Resources

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Incentive Marketing with Jignesh Shah

With Jignesh Shah, Head of Integrated Incentives, Rybbon, a Blackhawk Network business.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Jignesh Shah, Head of Integrated Incentives at Rybbon, a Blackhawk Network business.

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Creating a Seamless Digital Path for Customer Engagement

With Graeme Watkins, CEO of Valutrades

On this episode of the Intelligent Inbound Podcast, Jen and Valutrades’ CEO, Graeme Watkins, discuss the power of inbound in the FinTech space.

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Startup Growth Strategies with Performance Marketing Leader Alex Wright

With Alex Wright, Head of Marketing for Arcade, a gamification performance engagement solution.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Alex Wright, Head of Marketing for Arcade, a gamification performance engagement solution.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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