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Season 1, Episode 9

Brand Marketing's Impact on Demand Gen with Sam Oh

With Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

Jen and Sam discuss:

The importance of allocating budget for branding
How a strong brand supports Demand Gen
Why marketers should take risks and not stick with what's currently successful
How SEO was one of the most successful channels at a previous startup
How to get buy-in from your team to run an experiment using thoughtful data storytelling

Resources

About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®

New episodes sent directly to your inbox. Subscribe now.

Brand Marketing's Impact on Demand Gen with Sam Oh

Resources

Keep Listening

Creating a Seamless Digital Path for Customer Engagement

Bridging Offline and Online Marketing with CMO Andrea Kayal

Building a Brand Your Customers Trust with Rob Giglio, CCO at HubSpot

About the Intelligent Inbound Podcast