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Season 1, Episode 9

Brand Marketing's Impact on Demand Gen with Sam Oh

With Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

Jen and Sam discuss:
  • The importance of allocating budget for branding
  • How a strong brand supports Demand Gen
  • Why marketers should take risks and not stick with what's currently successful
  • How SEO was one of the most successful channels at a previous startup
  • How to get buy-in from your team to run an experiment using thoughtful data storytelling

Resources

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Creating a Seamless Digital Path for Customer Engagement

With Graeme Watkins, CEO of Valutrades

On this episode of the Intelligent Inbound Podcast, Jen and Valutrades’ CEO, Graeme Watkins, discuss the power of inbound in the FinTech space.

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Building a Brand Your Customers Trust with Rob Giglio, CCO at HubSpot

Rob Giglio, Chief Customer Officer, HubSpot

On this episode of the Intelligent Inbound Podcast, Jen and Rob Giglio, Chief Customer Officer at HubSpot, sit down to chat all things inbound.

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Against All Odds: How Two Powerful Female Leaders Made Their Way to the C-Suite

Jen Spencer, CEO, SmartBug Media® and Stephanie Valenti, CRO, SmartBug Media®

Jen talks with Stephanie, Chief Revenue Officer of SmartBug, at INBOUND22 about what it’s like to be a woman in a C-suite executive leadership role today.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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