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Season 1, Episode 4

Bridging Offline and Online Marketing with CMO Andrea Kayal

With Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

In her role as a marketing leader, Andrea is and has been responsible for go-to-market execution and growth, and she has over two decades of experience.

Jen and Andrea discuss:

  • Affiliate marketing
  • Push marketing tactics
  • How to properly run an experiment
  • How the give mentality works for Andrea's organization
  • And more!

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Against All Odds: How Two Powerful Female Leaders Made Their Way to the C-Suite

Jen Spencer, CEO, SmartBug Media® and Stephanie Valenti, CRO, SmartBug Media®

Jen talks with Stephanie, Chief Revenue Officer of SmartBug, at INBOUND22 about what it’s like to be a woman in a C-suite executive leadership role today.

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Building Connections with Your Biggest Advocates

With Scott Salkin, senior vice president, and general manager of Gainsight's Customer Success Platform

Prioritizing efficiency and productivity shouldn’t come at the expense of your customers. And, as Scott Salkin explains, it doesn’t have to. Companies like Gainsight are developing new and innovative strategies to leverage their tech stack and better serve their customers.

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Building a Brand Your Customers Trust with Rob Giglio, CCO at HubSpot

Rob Giglio, Chief Customer Officer, HubSpot

On this episode of the Intelligent Inbound Podcast, Jen and Rob Giglio, Chief Customer Officer at HubSpot, sit down to chat all things inbound.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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