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Season 1, Episode 4

Bridging Offline and Online Marketing with CMO Andrea Kayal

With Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

In her role as a marketing leader, Andrea is and has been responsible for go-to-market execution and growth, and she has over two decades of experience.

Jen and Andrea discuss:

  • Affiliate marketing
  • Push marketing tactics
  • How to properly run an experiment
  • How the give mentality works for Andrea's organization
  • And more!

Resources

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Brand Marketing's Impact on Demand Gen with Sam Oh

With Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

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Welcome to Season 2 of The Intelligent Inbound® Podcast

With Jen Spencer, CEO, SmartBug Media®

Welcome to Season 2 of The Intelligent Inbound Marketing podcast, a conversation with industry leaders who challenge the status quo for inbound marketing and believe in pushing the boundaries.

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Incentive Marketing with Jignesh Shah

With Jignesh Shah, Head of Integrated Incentives, Rybbon, a Blackhawk Network business.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Jignesh Shah, Head of Integrated Incentives at Rybbon, a Blackhawk Network business.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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