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Season 1, Episode 4

Bridging Offline and Online Marketing with CMO Andrea Kayal

With Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

In her role as a marketing leader, Andrea is and has been responsible for go-to-market execution and growth, and she has over two decades of experience.

Jen and Andrea discuss:

  • Affiliate marketing
  • Push marketing tactics
  • How to properly run an experiment
  • How the give mentality works for Andrea's organization
  • And more!

Resources

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Building Connections with Your Biggest Advocates

With Scott Salkin, senior vice president, and general manager of Gainsight's Customer Success Platform

Prioritizing efficiency and productivity shouldn’t come at the expense of your customers. And, as Scott Salkin explains, it doesn’t have to. Companies like Gainsight are developing new and innovative strategies to leverage their tech stack and better serve their customers.

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Finding Community: Seeking Answers to Your Most Pressing Questions

With Jake Randall, Chief Operating Officer at Common Room

As COO of an early-stage company, Jake Randall understands the importance of building community and solving complex problems with listening and empathy.

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Shifting the Narrative in the Senior Living Space

With Amy Hutchins, Chief Marketing Officer at WesleyLife

As the CMO of WesleyLife, Amy Hutchins explains, crafting the organization’s brand and disseminating a progressive message about the future of senior living is all about meeting people where they’re at.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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