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Season 1, Episode 4

Bridging Offline and Online Marketing with CMO Andrea Kayal

With Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

In her role as a marketing leader, Andrea is and has been responsible for go-to-market execution and growth, and she has over two decades of experience.

Jen and Andrea discuss:

  • Affiliate marketing
  • Push marketing tactics
  • How to properly run an experiment
  • How the give mentality works for Andrea's organization
  • And more!

Resources

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Finding Community: Seeking Answers to Your Most Pressing Questions

With Jake Randall, Chief Operating Officer at Common Room

As COO of an early-stage company, Jake Randall understands the importance of building community and solving complex problems with listening and empathy.

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Welcome to Season 2 of The Intelligent Inbound® Podcast

With Jen Spencer, CEO, SmartBug Media®

Welcome to Season 2 of The Intelligent Inbound Marketing podcast, a conversation with industry leaders who challenge the status quo for inbound marketing and believe in pushing the boundaries.

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Learning How to Pivot in the Midst of a Global Pandemic

With Christina Rice, COO at Pyx Health

On this episode of the Intelligent Inbound Podcast, Jen and Christina talk about meeting customer needs, even—or perhaps—especially, in the midst of a pandemic.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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