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Season 1, Episode 4

Bridging Offline and Online Marketing with CMO Andrea Kayal

With Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Andrea Kayal, Chief Marketing Officer at Electric, an IT solutions company.

In her role as a marketing leader, Andrea is and has been responsible for go-to-market execution and growth, and she has over two decades of experience.

Jen and Andrea discuss:

  • Affiliate marketing
  • Push marketing tactics
  • How to properly run an experiment
  • How the give mentality works for Andrea's organization
  • And more!

Resources

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Higher Ed Marketing with Carrie Hopkins

With with Carrie Hopkins, Executive Director of Marketing at Southern Nazarene University in the School of Professional and Graduate Studies.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Carrie Hopkins, Executive Director of Marketing at Southern Nazarene University in the School of Professional and Graduate Studies.

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Startup Growth Strategies with Performance Marketing Leader Alex Wright

With Alex Wright, Head of Marketing for Arcade, a gamification performance engagement solution.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Alex Wright, Head of Marketing for Arcade, a gamification performance engagement solution.

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The Secret to Hiring Great Marketers and Doubling Your MQLs with Gaetano DiNardi

Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications.

On this episode of The Intelligent Inbound® Podcast, Jen chats with Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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