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Season 1, Episode 7

Customer Marketing with HubSpotter Natalie Gullatt

With Natalie Gullatt, Marketing Manager at HubSpot and Founder of the Black Marketers Association of America.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Natalie Gullatt, Marketing Manager at HubSpot and Founder of the Black Marketers Association of America .

Natalie is an experienced marketing leader with a focus on marketing strategy, and social media marketing, digital marketing, and customer marketing.
Jen and Natalie discuss:
  • Why she created Black Marketers Association of America
  • The role of customer marketing in an inbound organization
  • Why customer marketing starts before the customer becomes a customer
  • The work she does on the Customer Evidence team as the Lighthouse Merchandising Marketing Manager
  • How she enables marketers within HubSpot to use customer advocacy to bring in more prospects and close more deals.


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With Jen Spencer, CEO, SmartBug Media®

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
Jen in front of a microphone