On this episode of The Intelligent Inbound® Podcast, Jen talks with Natalie Gullatt, Marketing Manager at HubSpot and Founder of the Black Marketers Association of America .
Natalie is an experienced marketing leader with a focus on marketing strategy, and social media marketing, digital marketing, and customer marketing.
Jen and Natalie discuss:
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Why she created Black Marketers Association of America
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The role of customer marketing in an inbound organization
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Why customer marketing starts before the customer becomes a customer
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The work she does on the Customer Evidence team as the Lighthouse Merchandising Marketing Manager
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How she enables marketers within HubSpot to use customer advocacy to bring in more prospects and close more deals.
