Mike Tatum is a Demand Generation Manager at Momentive, formerly known as SurveyMonkey. Mike is a growth marketing expert who obsesses over the possibilities that automation brings to marketers.
Jen and Mike discuss:
- How his time in the Army impacts his approach as a marketing professional
- The one dashboard he would view every morning
- His most effective personalization tactic to increase open rates and clicks
- How to personalize the Buyer’s Journey
- The perfect example of a product-led growth campaign
If you want to learn more about Mike and what he’s up to, visit his website at www.mikektatum.com.