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Season 1, Episode 2

How to Fuel Your Growth Engine with Personalized Email Marketing

With Mike Tatum, Demand Generation Manager at Momentive, formerly known as SurveyMonkey.

Mike Tatum is a Demand Generation Manager at Momentive, formerly known as SurveyMonkey. Mike is a growth marketing expert who obsesses over the possibilities that automation brings to marketers.

Jen and Mike discuss:

  • How his time in the Army impacts his approach as a marketing professional
  • The one dashboard he would view every morning
  • His most effective personalization tactic to increase open rates and clicks
  • How to personalize the Buyer’s Journey
  • The perfect example of a product-led growth campaign 

If you want to learn more about Mike and what he’s up to, visit his website at www.mikektatum.com.

Resources

Keep Listening

The Secret to Hiring Great Marketers and Doubling Your MQLs with Gaetano DiNardi

Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications.

On this episode of The Intelligent Inbound® Podcast, Jen chats with Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications.

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Customer Marketing with HubSpotter Natalie Gullatt

With Natalie Gullatt, Marketing Manager at HubSpot and Founder of the Black Marketers Association of America.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Natalie Gullatt, Marketing Manager at HubSpot and Founder of the Black Marketers Association of America.

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Marketing Successes with Four-Time Startup Executive

With Dan Slagen, Chief Marketing Officer at Tomorrow.io.

Dan is a four-time startup executive, specializing in scaling global go-to-market functions from early stage to over 100 million in ARR.

Read More & Listen
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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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