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Season 1, Episode 3

Marketing Successes with Four-Time Startup Executive

With Dan Slagen, Chief Marketing Officer at Tomorrow.io.

Dan Slagen is the Chief Marketing Officer at Tomorrow.io. Dan is a four-time startup executive, specializing in scaling global go-to-market functions from early stage to over 100 million in ARR. He's also the author of Understanding Startup CEOs.

Jen and Dan discuss:

  • His most successful inbound marketing effort (Hint: It’s not blogging or webinars) 
  • How his team launched a virtual conference in six weeks during COVID 
  • How his team inserts themselves directly into the conversations of their target audience 
  • The one dashboard he would use every morning as a CMO to know how healthy his department is 
  • And More! 

If you want to learn more about Dan and what he’s up to, connect with him on LinkedIn and check out his book “Understanding Start-Up CEOs” on Amazon.

Resources

Keep Listening

How to Fuel Your Growth Engine with Personalized Email Marketing

With Mike Tatum, Demand Generation Manager at Momentive, formerly known as SurveyMonkey.

Mike is a growth marketing expert who obsesses over the possibilities that automation brings to marketers.

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The Secret to Hiring Great Marketers and Doubling Your MQLs with Gaetano DiNardi

Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications.

On this episode of The Intelligent Inbound® Podcast, Jen chats with Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications.

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Lessons Learned from a Revenue Leader Turned SaaS Co-Founder

With Christine Bottagaro, Co-Founder and Chief Revenue Officer at Resurface Labs.

Christine Bottagaro is the Co-Founder and Chief Revenue Officer at Resurface Labs, a software company that gives you insight into your APIs.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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