On this episode of The Intelligent Inbound® Podcast, Jen chats with Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications.
Gaetano’s core specialty is in full funnel demand generation with a focus on new customer acquisition via inbound channels and website optimization
Jen and Gaetano discuss:
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How blogging about his experience in the music industry led him to marketing
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His hyper-specialized team structure
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How his team has doubled their MQLs without gating content or webinars to collect leads
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How affiliate marketing is his team’s most successful inbound marketing effort
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And more!
