On this episode of The Intelligent Inbound® Podcast, Jen talks with Carrie Hopkins, Executive Director of Marketing at Southern Nazarene University in the School of Professional and Graduate Studies.
In her role as a marketing leader, Carrie owns demand generation for adult, graduate, doctoral and online programs.
Jen and Carrie discuss:
Results from experimenting with Growth-Driven Design.
How Carrie and her team cut their student acquisition cost in half.
How SNU became a thought leader by ungating all of their content.
How consistent blogging became their most successful inbound marketing effort.