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Season 1, Episode 6

Higher Ed Marketing with Carrie Hopkins

With with Carrie Hopkins, Executive Director of Marketing at Southern Nazarene University in the School of Professional and Graduate Studies.

On this episode of The Intelligent Inbound® Podcast, Jen talks with Carrie Hopkins, Executive Director of Marketing at Southern Nazarene University in the School of Professional and Graduate Studies.

In her role as a marketing leader, Carrie owns demand generation for adult, graduate, doctoral and online programs.
Jen and Carrie discuss:
  • Results from experimenting with Growth-Driven Design.
  • How Carrie and her team cut their student acquisition cost in half.
  • How SNU became a thought leader by ungating all of their content.
  • How consistent blogging became their most successful inbound marketing effort.

Resources

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With Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

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Incentive Marketing with Jignesh Shah

With Jignesh Shah, Head of Integrated Incentives, Rybbon, a Blackhawk Network business.

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About the Intelligent Inbound Podcast

Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.

This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.

Learn more about SmartBug Media®
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