On this episode of The Intelligent Inbound® Podcast, Jen talks with Alex Wright, Head of Marketing for Arcade, a gamification performance engagement solution.
Alex brings cross-industry marketing experience and revenue execution in her role as a performance marketing leader, and her digital and growth strategies just continue to drive organization growth and brand equity at Arcade.
Jen and Alex discuss:
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Why performance management is about to erupt
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How Arcade drives growth as a startup in a newer category
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The importance of knowing your personas and creating campaigns around pain points
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Tactics used for an email campaign that generated a 44% open rate and a 5.4% click rate
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How rebuilding and rebranding their website became Arcade’s most successful revenue generating inbound marketing effort
