On this episode of The Intelligent Inbound® Podcast, Jen talks with Jignesh Shah, Head of Integrated Incentives at Rybbon, a Blackhawk Network business.
Rybbon is the leading digital rewards management platform used by 1,000+ companies like Lyft, Pandora, RedHat, and SmartBug to boost customer acquisition and lead generation programs.
Jignesh has been building and marketing products for 20 years at start-ups and enterprises and was previously the CMO at Metalogix and Vice President at Software AG.
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Jen and Jignesh discuss how to use digital rewards to drive better marketing performance across the customer journey and more.